JIMMY JOHNS

Look Mister created this Decentraland based metaverse experience for Jimmy John’s in collaboration with Anomaly. The project was broken into three phases.

Phase 1 : Build It - Users visited the bespoke metaverse to build their own custom “metasandwich”. The sandwich creation process was gamified and required users to visit various NPCs to get ingredients that they could then assemble into a virtual sandwich. Once their sandwich was complete they could submit it to a microsite (which LM also built) to be entered into a contest to become a real sandwich sold at Jimmy John’s.

Phase 2: Vote It - Once thousands of virtual sandwiches had been built and submitted, users had the ability to vote on the winner. LM was responsible for the voting site as well.

Phase 3: Eat It - The winning sandwich was created in “real life” and was offered as a limited item on Jimmy John’s in-store menus.